Data & Mash

Recent Posts

• When finance and marketing hijack sales’ CRM
• Marketing Automation: What’s that about?
• Do you know which user requirements to ignore?
• The Special Problem for Law Firms in using CRM
• Getting the best out of your IT team
• Email Marketing Software – Can you spot the difference?
• When training isn’t the problem
• Mayfield’s Compare CRM service solves problem of choosing CRM
• More Art than Science: Documenting CRM requirements
• Thank you to the hippies…
• What a CRM is not…
• Top 10 Tips for a Successful CRM Implementation
• How will you join it all up?
• Don’t blame the sales team, it’s the CRM
• Planning – why do we bother?
• The CRM monster: Configuring
• What heads of IT need to know about CRM
• What’s in a name? CRM and other jargon…
• Lessons learnt from CRM implementations
• Data Proliferation: Friend or Foe
• IT Strategy in Publishers
• Choosing CRM, marketing or sales contact management software
• Twitter and CRM integration