Thank you to the hippies…
A year ago, our Head of Marketing Intelligence (James Dodd) and I were discussing where we could store our growing database of sales and marketing software – which changes and shifts constantly as we add to it and update it.
It’s been a constant challenge for our business because we need to easily and efficiently take a requirements document from a client or other consultant/consulting firm, match it against appropriate solutions from our database and advise them which software is best for their needs. Ultimately, we want people to be able to do that for themselves, using the “internet”.
We are a young company, so doing this cost-effectively was crucial. Especially because we had yet to prove the concept that a customer would want to interact directly with our database of software and would pay us to do so.
We reviewed our options…Dabble, Zoho, WordPress, our website software, survey tools, late-night coding by James who thinks writing things in C++ is a leisure pursuit, various open source tools and many more. During these searches we pondered…who are these people who make these lovely useful pieces of software and then give them away from free?
James pondered a while and then declared… “Hippies”. So thank you to the hippies who have made it possible for us to get this far and who will probably be helping us for a long time still.


a thousand thanks indeed…
Technology isn’t necessary for spaceships but it helps…